When New World Symphony (NWS) was founded by maestro Michael Tilson Thomas in 1988, they looked forward to bringing an orchestral academy to Miami Beach to help transform the then-stagnant Lincoln Road neighborhood into its palatial new home. He expanded audience access to symphony concerts by simulcasting them outside the hall.
The symphony opened its new season on October 12 last year with its 100th Wallcast concert. This also marked the debut of the New World Center’s 4K projection technology. With numerous concerts in Miami under their belt, NWS has been serving the community of South Florida for years now, and Wallcast concerts have been particularly successful tools in reaching new audiences.
Wallcast Concerts Create Opportunities
The community-oriented approach of NWS to the art is usually reciprocated by those who attend Wallcast events. A lot of its audiences gather at SoundScape Park in groups. Wallcast concerts provide the audience with a transformative experience. In turn, this audience expand this opportunity to their families.
People can experience the NWS performances bigger than life in free outdoor Wallcast concerts. The SoundScape of Miami Beach features the latest in visual and audio technology on a 7, 000-square-foot projection wall. These events are free to the public and don’t require a ticket. The New World Center provides free projected concerts on certain Saturdays at 8 pm. The free SoundScape Cinema Series is held at the SoundSpace Park at the New World Center. Wallcast series is seasonal from October through May every year.
Moreover, audiences can also expect a pre-concert chat in the Sun Trust Pavilion for every concert. This will happen one hour before the event and will be available to all ticket holders and Wallcast concert attendees.
The New World Center Exposes It All
It is easy to see how the New World Center can be a game-changer in classical music. The complex features a towering glass facade that exposes the entire lobby to ensure visitors can get a rare glimpse of the Fellows’ daily routine. The center’s rehearsal spaces are enclosed in glass and audience members who walk into the hall from the parking garage can see the players prepare before the concert. Although the design of the center provides visibility into an art form that is usually perceived as hidden and old-fashioned, it is the fantastic 7, 000-square-foot projection wall that overlooks SoundSpace park and serves the Wallcast series that capture the attention of the public.